A project that changed us.
Nearly two years ago, we received the assignment to create a brand platform for Civil Rights Defenders, Sweden’s leading international human rights organization. The brand platform was to align with their focus on defending people’s civil and political rights and empowering human rights defenders at risk. During this process, we had the opportunity to dig deep and fully realize Civil Rights Defenders’ core and purpose: to effectively protect and empower human rights defenders in the most repressive regions of the world.
The Natalia Project is based on fighting the silence of oppressive regimes, making sure that attacks on human rights defenders don’t go unheard, and that no cry for help goes unanswered.
The project makes sure we all know the instant an attack occurs, dramatically increasing the chances for emergency help while attracting the world's attention.
The successful launch of the Natalia Project was a direct result of a brave and determined client who was willing to fully embrace innovation and face the challenges presented to help those at risk.
Today, 16 brave human rights defenders use the Natalia Project as a means of protection. The goal is to train and equip 55 human rights defenders by the end of this year and 500 by the end of 2018.
We would like to take the opportunity to thank all of our partners for their hard work and dedication, which made the project a success.
The Natalia Project proves that together, we can build and launch projects that truly have real, positive effects on the world. Understanding that we are able to create positive change in people’s lives is not an opportunity — it’s a responsibility.